Dear Friends,
This is in regards to the Consumer Buying behavior project presentation.
What we need to do is...take any product in the market (for e.g. Airtel 3G service, Manikchand gutka, Lux cozy , etc ;) Study the history of its varients, competitors, market trends & value additions to its customers. Present the product strategy, pricing strategy, placement strategy & promotion strategy in relation to Consumer buying behavior.
The presentation: Same as Marketing management. (A ppt & then a presentation in the class.)
When: We are done with 5 lectures already. The presentations start from 8th & 9th lectures.
How are we presenting: There are a total of 7 groups (all marketing) who are supposed to present it. So let the group leaders call Komal & freeze their spot (sequence) on when they want to present. Note* Only group leaders are supposed to freeze spots with Komal. No other group member... :)
Hope to see you all set for the presentations...
All the best guys..
Mitul
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